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Ellen Jones
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Join date: May 2, 2025
About
Ellen is a UK-based lifestyle copywriter and editor with 17 years experience crafting content for some of the world's most distinguished brands and publications. She has been published in The Huffington Post, The Independent, Evening Standard, VOGUE Arabia and Dazed. Her expertise lies within fashion, travel, arts & culture, wellness, and food & drink.
Posts (11)
Aug 11, 2026 ∙ 3 min
The Cool Girl Formula: How to Master Effortless It Girl Style With Three Pieces
It's the outfit equation behind countless street style looks from fashion icons, from Elsa Hosk to Kendall Jenner. For the Cool Girls, the formula is all about the perfect balance of relaxed and refined: lightweight tailoring with relaxed denim and slouchy leather. The result is a look that's never trying too hard. Explore outfit ideas from your favorite it girls and shop their style.
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Jun 29, 2026 ∙ 4 min
Designer Spotlight: How VLACKBOOK is Rewriting Soccer Fashion for the World Cup
Launching in conjunction with the 2026 FIFA World Cup, VLACKBOOK's new World Cup Collection doesn't simply borrow soccer’s aesthetic. It completely reconstructs it. Crafted from vintage jerseys destined for landfill and reclaimed materials, each piece transforms one of sport's most recognizable symbols into something entirely new.
For Pineda, though, this collection didn't begin with fashion. It began with a lifetime on the pitch.
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May 12, 2026 ∙ 2 min
How to Pack Like a Fashion Editor: The Vacation Capsule Wardrobe Formula That Actually Works
The secret to an elevated travel wardrobe is about understanding wardrobe formulas. Fashion editors and stylists have been using capsule methods for years to build looks that feel polished without overpacking. Our minimalist packing guide for summer travel shows you how to build a resort capsule wardrobe with luxury resort wear so you can jet off with a case that actually closes.
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