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Ellen Jones
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Join date: May 2, 2025
About
Ellen is a UK-based lifestyle copywriter and editor with 17 years experience crafting content for some of the world's most distinguished brands and publications. She has been published in The Huffington Post, The Independent, Evening Standard, VOGUE Arabia and Dazed. Her expertise lies within fashion, travel, arts & culture, wellness, and food & drink.
Posts (6)
Jan 14, 2026 ∙ 3 min
What Makes a Brand Truly Indie?…and Why Independent Brands Rival the Giants
In a marketplace dominated by global conglomerates and fast-fashion behemoths, independent clothing labels are proving that authenticity can punch way above its weight. Indeed, research commissioned by Faire confirmed Gen Z and Millennials prefer shopping at speciality independent stores to large retailers.
But what exactly makes a brand independent, or “indie”?
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Dec 19, 2025 ∙ 4 min
Down the Rabbit Hole: All of the Looks from Indie Identity’s Art Basel Miami Runway Show
On December 6th, Indie Identity officially hit the runway; and not quietly. For Miami Art Basel, the platform made its debut at Highest on the Runway, a cannabis-infused fashion experience where creativity, counterculture, and couture collide. Held at SkateBird Miami as part of Terp Basel, the night was less “traditional fashion show” and more Lewis Carroll fever dream in the best way possible.
Produced by Highest on the Runway and directed by Cristina Plinio, the event brought together six
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Nov 18, 2025 ∙ 4 min
The Indie Identity Ultimate Holiday Gift Guide 2025
We’ve curated our holiday gift guide starring ten standout pieces for all your friends that they’ll wear, flex, and adore. This holiday, we’re serving looks and straight-up covetable goodies. Think bold, unapologetic wearables and lowkey cult-favorite material.
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