ABOUT
WHO WE ARE
Indie Identity is a leading online clothing retailer specializing in indie fashion, featuring high-quality apparel and accessories from independent brands and designers worldwide. We are dedicated to elevating independent fashion and making unique, ethically crafted clothing easy to discover and shop online.
Founded in Miami, Florida, USA, Indie Identity was created to bring the energy of vibrant local marketplaces — like New York’s creative districts or Paris’s artisan streets — to the digital world. Our curated marketplace showcases standout pieces from emerging fashion designers who are shaping the future of style.
We aspire to be the go-to online store for indie fashion lovers, and style curators looking for unique, meaningful clothing from independent designers. Our vision centers on boosting visibility for indie brands while offering shoppers an unforgettable fashion experience that’s ethical, expressive, and distinctly original.
WHAT MAKES US UNIQUE
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Curated Indie Fashion Collections – We hand-select apparel and accessories from independent designers who are redefining style with originality and craftsmanship.
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Empowering Independent Designers – We champion independent brands by giving them a global platform to reach fashion-forward shoppers.
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Ethical & Sustainable Focus – Sustainability is central to our ethos. Many of our designers use eco-friendly materials, ethical manufacturing, and small-batch production to minimize waste and environmental impact.
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Community-Driven Marketplace – We foster a supportive community that values authentic design, creative expression, and thoughtful fashion choices.
SUSTAINABILITY
At Indie Identity, sustainability is at the core of our brand. We believe that fashion and sustainability can coexist and that we can create innovative designs while also being mindful of the environment. Here are some of the ways we prioritize sustainability in our fashion brand:
THE REFORM LAB
The Reform Lab is our upcycled collection crafted from deadstock fabrics and recycled materials, giving fashion a second life while reducing textile waste. Each piece is reimagined with creativity and care, giving new life to materials that might otherwise go to a landfill. It’s zero waste fashion with a purpose—where sustainability meets style.
SMALL BATCH PRODUCTION
We choosing quality and intentional design over mass production. By embracing small batch production, we can reduce waste and ensure thoughtful craftsmanship in every piece. Prioritizing brands who value quality over quantity while minimizing overproduction.
ETHICAL MANUFACTURING PARTNERSHIPS
We only work with factories that meet our standards for fair labor. We prioritize factories that provide fair wages, safe working conditions and respect the rights of workers.
MATERIALS
We prioritize the use of sustainable and eco-friendly materials in our clothing. Prioritizing materials like organic cotton, recycled polyester, and surplus fabrics reduces our environmental footprint.
CONCIOUS DESIGN
We aim to provide designs that are timeless and can be worn for years to come. We believe that quality and durability are key to reducing the environmental impact of fashion.
Because we host a wide selection of independent designers, each brand may practice sustainability differently. For specifics about each brand, find the “Details” & “About the Brand” section under each item which includes details about the origin of each item.
DISCOVER INDIE DESIGNERS.
EXPRESS YOURSELF.
