A NOTE FROM THE FOUNDER
I've always believed that personal style is more interesting than following trends.
I wanted to create a space for independent designers, distinctive perspectives, and clothing that feels personal rather than prescribed.
For me, supporting independent fashion is about more than discovering something different. It's about valuing creativity, craftsmanship, and a more intentional approach to what we choose to wear.
Indie Identity is an ongoing edit of those ideas, and the many ways we express who we are.
Lara Tomenchok
Founder, Indie Identity
STYLE WITH INTENTION
Sustainability is part of how we curate.
We consider materials, production practices, and craftsmanship when selecting independent designers, looking beyond aesthetics to the way each piece is made.
THE REFORM LAB
A new perspective on what already exists.
The Reform Lab explores the possibilities of upcycling, reimagining existing materials into distinctive pieces with a second life.
