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Shopping for quality clothing online is elite-level decision-making. So how do you actually tell if something is worth it when you can’t feel the fabric? At Indie Identity, fabric is our filter. Before a piece makes it into our edit, we look at composition first, silhouette second. From premium natural fabrics and synthetics for budget-freindly looks to cheap-looking materials to swerve entirely, our fabric identifier breaks down exactly what to look for.

In a marketplace dominated by global conglomerates and fast-fashion behemoths, independent clothing labels are proving that authenticity can punch way above its weight. Indeed, research commissioned by Faire confirmed Gen Z and Millennials prefer shopping at speciality independent stores to large retailers. But what exactly makes a brand independent, or “indie”?

On December 6th, Indie Identity officially hit the runway; and not quietly. For Miami Art Basel, the platform made its debut at Highest on the Runway, a cannabis-infused fashion experience where creativity, counterculture, and couture collide. Held at SkateBird Miami as part of Terp Basel, the night was less “traditional fashion show” and more Lewis Carroll fever dream in the best way possible. Produced by Highest on the Runway and directed by Cristina Plinio, the event br