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The Ultimate Fabric Guide: How to Spot Quality Like a Fashion Insider
Shopping for quality clothing online is elite-level decision-making. So how do you actually tell if something is worth it when you can’t feel the fabric?
At Indie Identity, fabric is our filter. Before a piece makes it into our edit, we look at composition first, silhouette second.
From premium natural fabrics and synthetics for budget-freindly looks to cheap-looking materials to swerve entirely, our fabric identifier breaks down exactly what to look for.
Ellen Jones
Mar 5


Down the Rabbit Hole: All of the Looks from Indie Identity’s Art Basel Miami Runway Show
On December 6th, Indie Identity officially hit the runway; and not quietly. For Miami Art Basel, the platform made its debut at Highest on the Runway, a cannabis-infused fashion experience where creativity, counterculture, and couture collide. Held at SkateBird Miami as part of Terp Basel, the night was less “traditional fashion show” and more Lewis Carroll fever dream in the best way possible.
Produced by Highest on the Runway and directed by Cristina Plinio, the event br
Ellen Jones
Dec 19, 2025


Introducing the Reform Lab: An Inside Look at Circular Fashion with VLACKBOOK’s Jesus Pineda
What do you get when you mix fashion’s future with yesterday’s leftovers? You get Reform Lab - Indie Identity’s new platform for reinvented fashion. Launching with a bold, zero-waste capsule by Miami-based designer Jesus Pineda of VLACKBOOK, this is reinvention done right. No landfill guilt. No fast fashion fatigue. Just vision, and very wearable art.
Ellen Jones
Aug 15, 2025
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